Å·²©»áÔ±Èë¿Ú

You have the right to:

• Access Your Personal Information. You can request access to your personal information or confirm that we have information about you, including, in some instances, a list of third parties to whom we’ve disclosed personal information. Å·²©»áÔ±Èë¿Ú have a verification process in place to ensure you are who you say you are and to prevent the inadvertent disclosure of personal information.
• Update Your Personal Information. You can request an update to the information you’ve provided to us. If there’s certain information you aren’t able to update within your account profile, you can reach out to customer service and request a correction to inaccurate or incomplete information at the customer service phone number listed at the bottom of this Notice. Please note we may keep historical data in our backup files as permitted by law. Å·²©»áÔ±Èë¿Ú have a verification process in place to ensure you are who you say you are and to prevent the inadvertent disclosure of personal information.
• Delete Your Personal Information. You can ask us to delete the personal information we’ve collected about you. In most circumstances we can grant this request, but please note there are some circumstances in which personal information is required or permitted to be retained by law. Å·²©»áÔ±Èë¿Ú have a verification process in place to ensure you are who you say you are and to prevent the inadvertent removal of personal information.
• Opt-Out of Selling and Targeted Advertising. You will see a cookie consent banner the first time you visit our site, and you can select your preferences through that process. You can also opt-out of online tracking technologies (e.g., cookies) and update your preferences by clicking the “Do Not Sell or Share My Dataâ€� link in the footer of our homepage. If you change browsers or devices or clear your browser’s cache, you may need to click the link again to apply your consent preference. You may see Patagonia advertisements on other websites through programs like AdChoices. These advertisements are based on your browsing activity and interests and can be controlled via the AdChoices icon. To learn more or opt-out of interest-based advertising from participating companies, visit . Å·²©»áÔ±Èë¿Ú recognize Global Privacy Control (GPC) signals enabled by customers on their browser or browser extension as valid opt-out requests where required by applicable law. Please note that your opt-out preference signal will be applied only to your current browser and device. For more information on GPC, visit .
• Opt-Out of Promotional Emails. You can choose to provide us with your email address to receive newsletters, surveys, offers, or other promotional content. You can adjust your subscription preferences by following the unsubscribe instructions at the bottom of those emails. You can’t opt-out of non-promotional emails, such as order confirmations and updates.
• Opt-Out of Promotional Mail. If you don’t want to receive journals, postcards, or other physical marketing materials from us, visit this link or reach out to customer service at the phone number listed below. Å·²©»áÔ±Èë¿Ú process our mailings in advance, so you may receive an item or two after you’ve submitted a request.
• Opt-Out of Promotional Text Messages. You can opt-out of future SMS/text messages by replying “STOP,â€� “END,â€� “CANCEL,â€� “UNSUBSCRIBE,â€� “QUIT,â€� “REVOKE,â€� or “OPT-OUTâ€� to any SMS/text message received from us. You may receive one final text confirming you’ve been opted out.

Depending on the state you live in, you can designate an authorized agent to submit some of these Privacy Rights requests on your behalf. If you’ve submitted a request and aren’t thrilled with our response, you can contact us to appeal our decision by sending an email with the subject line “Appeal.â€� Not all of the rights above are absolute and they don’t apply in all circumstances. Å·²©»áÔ±Èë¿Ú won’t discriminate against individuals who exercise their privacy rights under applicable law.

Å·²©»áÔ±Èë¿Ú’ll share your personal information with service providers and/or third parties for business purposes in the following scenarios:

Å·²©»áÔ±Èë¿Ú use your information to enhance your experience and to help us operate responsibly and effectively. Some examples of ways we use your information are:

To Provide and Improve Our Services

• Process and ship orders, returns, and repairs
• Respond to customer service requests and inquiries
• Maintain and improve our websites and digital experiences
• Streamline checkout and account management
• Conduct analytics to understand how people use our services

To Communicate and Connect With You

• Send updates about your orders or account
• Share news about our products, activism campaigns, and environmental efforts
• Personalize marketing messages based on your preferences and interactions
• Respond to feedback, support requests, or survey responses

To Support Our Mission and Partnerships

• Facilitate donations and activism-related interactions
• Promote co-branded campaigns or partner initiatives
• Share relevant content and opportunities from aligned organizations

To Protect Our Community and Comply With the Law

• Detect and prevent fraud, security threats, or other unlawful activity
• Enforce our policies and agreements
• Comply with legal obligations and respond to lawful requests
• Establish or defend legal claims

To Manage Our Business

• Administer internal operations and relationships
• Improve customer service and sales experiences
• Debug and fix errors on our platforms
• Use deidentified data for research and testing (without reidentifying it)

Å·²©»áÔ±Èë¿Ú use information we collect about you to develop a comprehensive understanding of your engagement with Patagonia’s various offerings including activism, circularity, sport, and product, but we will never use the information collected from Patagonia Action Works or other areas of Patagonia Services that are identified as related to activism efforts, such as opportunities to donate to activist groups, to send you advertising and marketing for Patagonia commercial products (e.g., apparel, packs, accessories).

Affiliates and Acquisitions. Å·²©»áÔ±Èë¿Ú may share information with our affiliates (e.g., parent company, sister companies, subsidiaries, joint ventures, or other companies under common control). If a company acquires or enters negotiations to acquire our company, business, or assets, we may share information with that company.

Service Providers. Å·²©»áÔ±Èë¿Ú share your information with service providers. Service providers help us to run our website, conduct surveys, provide technical support, process payments, fulfill orders, and more.

Co-Branded Promotions. Å·²©»áÔ±Èë¿Ú may offer contests, sweepstakes, or other promotions with third-party partners. If you enter one that is sponsored by a third-party partner, the information that you give may be shared with us and them. Their use of your information is not governed by this Notice.

Public. Some of our websites may allow for comments or reviews in a public forum. If you post on these pages, what you share may be publicly available.

Professional Services. Å·²©»áÔ±Èë¿Ú may share personal information with our professional service providers, such as auditors or lawyers.

Other Disclosures with Your Consent. Å·²©»áÔ±Èë¿Ú may share your information with third parties when you consent or direct us to, such as third-party payment processors.

Other Disclosures without Your Consent. Å·²©»áÔ±Èë¿Ú may share information to prevent fraud, cooperate with law enforcement, participate in a legal process, or for legal compliance. Å·²©»áÔ±Èë¿Ú may share your data to establish or exercise our rights, to defend against legal claims, to investigate, prevent, or act on possible illegal activities, threats to safety of person or property, or a violation of our policies. Your information may be shared to ship products to or provide services by a third-party agent.

Some jurisdictions require us to disclose whether the following categories of personal information are disclosed for a business purpose or are “sold� or shared for valuable consideration. Below is a summary of the categories of personal information we may disclose and sell or share with the context:

It varies. As long as you’re a customer, your account will remain in our system. If you decide to part ways, we’ll delete your information in a reasonable timeframe (unless otherwise specified through a Privacy Rights request). Å·²©»áÔ±Èë¿Ú’re obligated to retain certain records by law for certain business purposes, such as satisfying legal, accounting, or reporting requirements, but we won’t retain them for longer than necessary. In some cases, we may retain data in a deidentified form. This means the information has been stripped of personal identifiers and you can’t be reasonably reidentified.

Our online services are not intended for the use of individuals under the age of 16, and we do not knowingly collect information online from individuals under the age of 16.

Our websites may contain links to third-party online properties that we don’t own or operate. These third parties have their own policies that govern their collection, use, and disclosure of information. Å·²©»áÔ±Èë¿Ú suggest that you read their privacy notices to learn more about their practices. Social media provides tools that many of our customers use and enjoy, and we include links to various social media platforms on our websites. If you interact with these social media tools through our websites, your experience on those social media sites will be governed by the privacy notices and other policies of those specific sites. The privacy settings you’ve selected on those sites will determine the degree to which your information is made public. Å·²©»áÔ±Èë¿Ú encourage you to manage your privacy settings on those sites accordingly.

Å·²©»áÔ±Èë¿Ú have reasonable physical, electronic, and administrative measures in place to help safeguard the security of the information we collect. Nevertheless, transmission via the internet is not completely secure and we can’t guarantee the security of information about you. If we’re required to inform you of a security incident, we will do so electronically, in writing, or by phone, as the law permits.

When creating a Patagonia account, you’re responsible for selecting a complex password and keeping it confidential. You’re responsible for any access to, or use of, your account by someone who’s obtained your password, whether or not you’ve approved access or use. Notify us of unauthorized use of your password or account immediately.

Å·²©»áÔ±Èë¿Ú’re based in the U.S. and the information we collect is governed by U.S. law. If you’re accessing our services from outside the U.S., please be aware that information collected may be transferred to, processed, stored, and used in the U.S. and other jurisdictions. Data protection laws in the U.S. and other jurisdictions may be different from those of your country of residence. Your use of our services, or decision to provide information through our services, therefore constitutes your consent to the transfer to and from, processing, usage, sharing, and storage of information about you in the U.S. and other jurisdictions as set out in this Privacy Notice.

Additional Information For California Residents

California law requires us to disclose the following information on our privacy practices. If you’re a California resident, the following disclosures apply to you in addition to the rest of this Notice.

California Shine the Light: Å·²©»áÔ±Èë¿Ú share your name, mailing address, and purchase history to the trusted third-party partner below so they can send you our journals and catalogs or mailers from similar companies:

Epsilon
6021 Connection Drive
Irving, TX 75039

California Notice of Financial Incentive: Å·²©»áÔ±Èë¿Ú offer perks, like discounts and exclusive offers when you sign up. Å·²©»áÔ±Èë¿Ú might ask for your name, email address, and in some cases, your phone number. Participating in these programs is entirely optional. Under California law, this might be considered a “financial incentiveâ€� as it involves collecting personal information. Å·²©»áÔ±Èë¿Ú don’t assign monetary value to the data we collect. Based on our reasonable estimate, the value of your personal information to us is related to the value of the free or discounted products or services you get when you use the offers. This value is based on the cost related to offering those free or discounted products or services.

California Sensitive Information Disclosure: Å·²©»áÔ±Èë¿Ú collect the following categories of sensitive personal information (as defined under California law): Credit or debit card numbers to process transactions, comply with laws, manage our business, or provide services and precise geolocation to connect you with the nearest Patagonia store. Å·²©»áÔ±Èë¿Ú don’t use sensitive personal information for any purposes that are not identified within the California Privacy Rights Act Section 1798.121. Å·²©»áÔ±Èë¿Ú don’t “sellâ€� or “shareâ€� sensitive personal information for cross-contextual behavioral advertising.

Thanks for reading this far! This Notice and our privacy practices will evolve over time, check back regularly for updates. Most changes are minor, but if the changes are material, we’ll flag you down on the main page. Our Notice shows “effective� and “last updated� dates below, the effective date is when the current version took effect, the last updated date is the date the current version was substantively changed.